In these days of online marketing, you may be forgiven for thinking that having a properly designed business card is no longer an important part of your branding. Well you would be wrong. A business card may not have the high-tech appeal of a Facebook page or a YouTube channel but remember, not every business interaction or meeting takes place online.
As a business owner, it is highly likely that you will encounter potential business associates and customers in the world that exists offline. In these scenarios, if your business card is just a boring old piece of card, or worse if you haven’t even bothered to create a business card, you and your business are at a huge disadvantage to those businesses and business owners who have had the foresight to create a business card to use as one of their branding tools.
So now that you know you must have a business card to help brand your business, here are simple rules in terms of its design to ensure it does so effectively.