One of the mistakes that a new business owner often makes when employing someone to design their first website is they believe that the only person they need to hire is a ‘web designer’. It is true that you will need a designer but they are just part of the team of people you will need. The fact that you need a team of people rather than just one is why the smartest solution is to employ a digital agency like SEO Perth that specialises in services such as SEO and AdWords management.
The issue with only having a designer is that whilst they may be great at picking colours for your site, selecting images, and making it all look fantastic, you must remember they are designers, and not programmers, coders, or copywriters. These other skills will in most cases also be needed to create a great website for your business, and it is unlikely your designer will have them all to the degree that is required.
Be wary of anyone who says they are a designer, a programmer and a copywriter all rolled into one. These ‘jack of all trades’ may be better than most of us at these jobs, but they are unlikely to be expert at them. Ask yourself if you want an average or a first-class website and consider that it’s the same principle as whether you’d want a trained carpenter, electrician and plumber to each help fit your new kitchen or one handyman who does a little bit of each but is no expert.