You need to have a good understanding of the psychology of your audience in order to deliver a meaningful experience through your website design according to the experts at Web Design Perth.
The boss at Slinky, Peter Brittain says that the human mind has a tendency to gravitate towards novelty – the unknown. Novel experiences do not just capture our attention; they are also an essential need of the human mind. We feel the pull of the world as our brain continues to seek novel experiences.
Once a new experience is known and understood, the brain wanders again to find another unknown to master. From one novel experience to another, the human brain seems to flow through the world exploring new concepts, mastering them and then setting them aside as the attention is drawn to something novel.
And all this happens within seconds!
Storytelling – The Modern Art of Learning
Your business website will be a success if only you’ll let your audience know why it is important for them to go through this information. The learning session that you design needs to be relevant and meaningful to your audience and in order to make the information more relevant to your audience; you need to have a good understanding of their psychology.
A good way to organize information is to design it into a narrative structure. The concept of storytelling has always been one of the most critical parts of social engagement. Stories and myths are not only relatable, but are also a fun way to capture the attention of your audience.
Everyone who decides to include a website for their business will want it to look professional. The trouble is they may not know exactly how to accomplish this. The very best way is to hire a professional digital marketing agency to do it for you, and you can look over their shoulder as it were, to make sure they include these 5 ways to make your web design look professional.
- Clean and free of clutter is the watchword. No one wants to try and navigate through a forest where the trees are so close together they have to walk sideways. Neither do they want to work out where to go and how to get there on a website that is so cluttered they can’t see anything. A clear and clean page will make your visitor happy because they can see what they want straight away.
- Research other websites and see what you like about them and if it works well when you try to navigate through to other pages. If you truly love some feature ask your designer if it can be incorporated into your website. In fact, copy down the URL so your designer can see for himself what you mean.
One of the mistakes that a new business owner often makes when employing someone to design their first website is they believe that the only person they need to hire is a ‘web designer’. It is true that you will need a designer but they are just part of the team of people you will need. The fact that you need a team of people rather than just one is why the smartest solution is to employ a digital agency like SEO Perth that specialises in services such as SEO and AdWords management.
The issue with only having a designer is that whilst they may be great at picking colours for your site, selecting images, and making it all look fantastic, you must remember they are designers, and not programmers, coders, or copywriters. These other skills will in most cases also be needed to create a great website for your business, and it is unlikely your designer will have them all to the degree that is required.
Be wary of anyone who says they are a designer, a programmer and a copywriter all rolled into one. These ‘jack of all trades’ may be better than most of us at these jobs, but they are unlikely to be expert at them. Ask yourself if you want an average or a first-class website and consider that it’s the same principle as whether you’d want a trained carpenter, electrician and plumber such as J Sutton Plumbing to each help fit your new kitchen or one handyman who does a little bit of each but is no expert.
Go viral with a difference with engaging graphics and visuals! The success of sensory marketing is largely based on its visual appeal. A lengthy chunk of text, even if it is exceptionally well written, can bore the readers after a while. On the contrary, people tend to retain 50% more information when it is presented to them in the form of enticing graphics and visual cues.
We humans like to believe what we see and perhaps this is the primary factor that does wonders. More and more digital agencies are starting to realize that humans are likely to retain more information when it is presented to them in the form of interactive graphics and engaging visuals than in the form of simple boring text which just shows how much of an impact visuals and graphics can have on human mind.
Visual Storytelling – The Art of Communicating through Visual Cues
Because seeing is believing!
Telling the story of your brand is not an easy task for most businesses. Start ups in particular find it difficult to communicate effectively with their target market. Writing your ideas is one thing but demonstrating your brand to the world using creative graphics and visuals is an altogether different dimension.
So why go for tried and tested boring marketing tactics when you can offer your target audience with much more? Visuals and graphics therefore offer a great way of getting the customer a glimpse of what you’re offering to them to help them satisfy their needs, how they can avail your services and what makes you different from others.