Go viral with a difference with engaging graphics and visuals! The success of sensory marketing is largely based on its visual appeal. A lengthy chunk of text, even if it is exceptionally well written, can bore the readers after a while. On the contrary, people tend to retain 50% more information when it is presented to them in the form of enticing graphics and visual cues.
We humans like to believe what we see and perhaps this is the primary factor that does wonders. More and more digital agencies are starting to realize that humans are likely to retain more information when it is presented to them in the form of interactive graphics and engaging visuals than in the form of simple boring text which just shows how much of an impact visuals and graphics can have on human mind.
Visual Storytelling – The Art of Communicating through Visual Cues
Because seeing is believing!
Telling the story of your brand is not an easy task for most businesses. Start ups in particular find it difficult to communicate effectively with their target market. Writing your ideas is one thing but demonstrating your brand to the world using creative graphics and visuals is an altogether different dimension.
So why go for tried and tested boring marketing tactics when you can offer your target audience with much more? Visuals and graphics therefore offer a great way of getting the customer a glimpse of what you’re offering to them to help them satisfy their needs, how they can avail your services and what makes you different from others.
An interactive website with the perfect blend of creativity and imagery is all that you need to carve up a niche for yourself and attract more customers to your business.
Whether you are looking to teach your audience how to use your products or services, improve your brand awareness or brand visibility, a business website that provides the right blend of creativity and information is what you need to help your audience make a positive purchase decision.
The more interesting your graphics and visuals, the bigger the audience it will attract. People like to be entertained, informed and educated and a visually compelling website can do all three.
Bottom Line – Blend everything well in your Marketing Mix!
While a visually compelling and engaging website is a very important component of your digital marketing campaign, it is just a part of a well-designed marketing plan. To achieve the best results, everything needs to be integrated well into the overall web marketing mix.
The key to using a visually appealing and functional website as a part of your digital marketing strategy is to supplement the message that you’re promoting through your offline and online marketing activities.
The concept is all about building on your promotional message with more practical information. By giving a face to your brand, you can develop a direct connection with your target audience and make a lasting impact.
If you fail to make a connection with them, you fail to make an impact.