You need to have a good understanding of the psychology of your audience in order to deliver a meaningful experience through your website design.
The human mind has a tendency to gravitate towards novelty – the unknown. Novel experiences do not just capture our attention; they are also an essential need of the human mind. We feel the pull of the world as our brain continues to seek novel experiences.
Once a new experience is known and understood, the brain wanders again to find another unknown to master. From one novel experience to another, the human brain seems to flow through the world exploring new concepts, mastering them and then setting them aside as the attention is drawn to something novel.