You need to have a good understanding of the psychology of your audience in order to deliver a meaningful experience through your website design according to the experts at Web Design Perth.

The boss at Slinky, Peter Brittain says that the human mind has a tendency to gravitate towards novelty – the unknown. Novel experiences do not just capture our attention; they are also an essential need of the human mind. We feel the pull of the world as our brain continues to seek novel experiences.

Once a new experience is known and understood, the brain wanders again to find another unknown to master.